Google Analytics Content Overview Report in Excel
Third in the series (see Visitors overview, Traffic Sources overview) of Excel-versions of typical Google Analytics reports, the Content Overview report provides the detail on what web pages are the...
View ArticleExcel-based Website Visitor Dashboard
Using the unique capabilities of the NEXT Analytics add-in for Excel, we whipped up a quick dashboard that combines many of the key visitor-tracking metrics from Google Analytics all on one page, and...
View ArticleWeb Analytics Dashboard in Excel for GA
Stephane Hamel of Immeria created a sample dashboard in Excel (link) that took off virally, becoming a popular starting point for others (link) (link) to create their own solutions. I applaud his work...
View ArticleHow do I find my Google Analytics profile ID?
This article shows how to manually locate profile information for a NEXT Analytics report. The latest version of NEXT allows you to report on multiple profiles without having to look anything up: see...
View ArticleDay of Week Report for Google Analytics
It is surprisingly hard to get day-of-week information out of Google Analytics, and the ‘best’ scenario I have heard is to compare one week to another. That’s not much of a trend, but I guess it’s...
View ArticleA Google Analytics Map Overlay in Excel
This is the Microsoft Excel report element you’ve always wanted – showing a map of the world, highlighted to show where your website visitors come from. It is included in this week’s free dashboard,...
View ArticleMultiple Google Analytics Profiles in One Report
This is an older, technical article that shows how to manually configure a specific NEXT Analytics report. Things are a LOT easier with the latest release of NEXT; see the new article on this topic:...
View ArticleReporting Multiple Google Analytics Profiles in One Excel Dashboard
This is an older, technical article that shows how to manually configure a specific NEXT Analytics report. Things are a LOT easier with the latest release of NEXT; see the new article on this topic:...
View ArticleChange the Date Range of Our Free Dashboards
Next Analytics has a growing list (over 200) of free Excel dashboards and reports that work with our product. Each was created to report on a specific time period, be it 3 days or 13 months, that moves...
View ArticleAverage time on site and average pageviews revisited
I read Michael Whitaker’s web analytics blog today about average time on site and average page views, and since it ended with a question and a partial analysis, I thought I’d do a little digging into...
View ArticleGetting Facebook Insights Data into Excel
Now that Next Analytics supports the Facebook API, it’s possible to build Excel dashboards and reports that automatically refresh with your Facebook fan page activity and fan demographic information....
View ArticleUSA Map Overlay for Google Analytics in Excel
I made a quick little modification to the Map Overlay dashboard I described in our popular blog article, and produced the same dashboard, but focused specifically on that USA market. To make the...
View ArticleBrowser Version Popularity Report
I saw a tweet today about an old Google Analytics blog article about custom reporting, and in the comments, it seemed that everyone wanted a simple report showing the popularity of various browser...
View ArticleFacebook Insights: Useful FQL Next Analytics – 30 day trend
Facebook Pages must contribute to the overall business. Therefore, management wants to monitor trends to evaluate if marketing campaigns are having the desired effect on the page. To broaden the...
View ArticleUse Facebook Query Language (FQL) with Excel for Facebook Insight
Facebook Query Language, FQL, lets you send queries to the Facebook data servers. You query the Facebook Server using Facebook Query (FQL). For example: SELECT metric, value FROM insights WHERE...
View ArticleConcatenate two dimensions (for sort and counting as a set)
Question: In the Traffic Source Trends dashboard you have “source/medium”. How did you concatenate the separate source and medium columns? Answer: The concatenated Medium/Source column is created the...
View ArticleDates From Google Analytics Year-Week Numbers
When making weekly reports from the Google Analytics API, it is most efficient to download your data using Google’s year and week dimensions. This produces a row of data for each calendar week in the...
View ArticleA Google Analytics Keyword Tag Cloud in Excel
I have seen tag clouds used all over the web to visualize what keywords are the most popular, and thought it would be a good additional to the Next Analytics dashboard collection. Tag clouds can...
View ArticlePivot by Year-Month for a Trend
Many common analytics reports are looking for one or two dimensions trended by date, usually month or week. With the Google Analytics API, the year, month and week dimensions are independent values....
View ArticleAutomatically Track Fan Counts of Competitors’ Facebook Pages
Refresh this spreadsheet as often as you like, daily, weekly, or monthly and track how a competitors or organization “of-interest” popularity is trending. Download Facebook-competitive-page-tracker.xls...
View ArticleGet historical Twitter data on friends, followers, competitors, peers
The Twitter API is wide open. You can get data not just on yourself, not just on your friends and followers, but also your competitors and peers. Most Twitter tools give you stats as-of-the-moment....
View ArticleHow-to Accumulate Historical Facebook and Twitter data on your PC
One of the cool things about Facebook is that there’s lots of publicly available data and you don’t need Admin access to get it. For example, our Competitive / Comparative Analysis Worksheet shows lots...
View ArticleSEO Landing Page Keyword Analysis
I got thinking yesterday of the problem with long tail keyword analysis. We have all this data and I know there is gold down there somewhere. Read through the list of search phrases used on your site,...
View ArticleQuerying More Than 10 Google Analytics Metrics
Ever wanted to get a bunch of metrics and goals on one page but the 10-metric limit of the Google Analytics API won’t let you? With Next Analytics, it is surprisingly easy to get what you want, you...
View ArticleTwo-Dimensional Whats Changed Analysis
As website owners, we try to stay on top of things that change from one period to the next. I am always curious to see traffic increases from a specific source to a specific landing page. You know the...
View ArticleMake Google Analytics Weeks Start on Mondays
Frustrated by the Google definition of weekly metrics that start on Sunday? Well, Next Analytics for Excel 4.3 can help! With our new ForEach period capability, you can get weekly metrics where you...
View ArticleEasily Download Facebook Wall Posts and Comments
One of the things we did in NEXT Analytics was to provide a free workbook that lets you download the posts and comments from any Facebook fan page using NEXT automation. We have had lots of people ask...
View ArticleCombining Multiple Google Analytics Profiles
This is an older, technical article that shows how to manually configure a specific NEXT Analytics report. Things are a LOT easier with the latest release of NEXT; see the new article on this topic:...
View ArticleFinding a Facebook Fan Page ID Number
When trying to do competitive analysis on Facebook, you want to track the number of fans on various fan pages, but Facebook allows multiple fan pages to exist with the same name. How do you track the...
View ArticleCreating a Social Media Dashboard
This week we are going to teach you how to create a social media dashboard that includes metrics from numerous data sources. This is the dashboard we’ll end up with. It includes metrics from three web...
View ArticleUsing Google Analytics Data Upload for YouTube Video Views
The new Cost Data Import capability for Google Analytics offers the ability to upload not just ad costs, but also clicks and impression counts. While much of the obvious benefit comes from uploading...
View ArticleGoogle Analytics Multi-Channel Funnel Reporting
Earlier this year, Google introduced Multi-Channel Funnels to let you look at interactions across different digital media and show how these channels work together to create sales and conversions. They...
View ArticleSEO – Determining Interest Through Page Analysis
In most web sites there are strong landing pages that pull people to your site, and there are highly-viewed pages that visitors only find because of your site navigation. These ‘hidden gems’ point to...
View ArticleUpload Bing Ad Cost Data To Google Analytics
Using NEXT Analytics, this video shows how you can now get your Bing ad costs imported into Google Analytics for consolidated reporting of all your ad spend.
View ArticleMultiple Websites, Multiple Segments, One Google Analytics Report
Many of our customers manage multiple websites, whether they are different product or service websites, support forums, or mobile-specific variants. With NEXT Analytics, it is easy to combine multiple...
View ArticleBuilding a Social Channel Report for Google Analytics
Google Analytics now classifies visits from hundreds of social networks for you, and with the API, we have full access to the details. Do you know how much your site traffic depends on these social...
View ArticleWorking With the Twitter API
NEXT Analytics provides full access to Twitter data through their API, but people are often confused by how the information is organized. In this article, I will show a typical series of tweet...
View ArticleUsing NEXT Analytics Free Reports
NEXT Analytics makes it so easy to build custom web and social media reports that we give away hundreds of examples, completely free and open. You can use them as-is, or customize them to suit your...
View ArticleCustomizing Free Reports to Use Specific Login Credentials
A key feature of NEXT v5 is the ability to use multiple login credential; perfect for web analytics agencies and anyone with more than one Twitter screen name. The hundreds of free example reports that...
View ArticleCombining Multiple NEXT Reports into a Single Workbook
Most NEXT Analytics customers combine multiple NEXT queries into a single report or dashboard workbook. This is usually a simple process of copying or moving worksheets from one workbook to another,...
View ArticleQuerying 365 Days, One Day at a Time
NEXT Analytics provides the ability to iteratively query for sub-periods over a date range, great for reducing sampling errors by minimizing the date range (and hence number of visit sessions to be...
View ArticleMerging multiple queries
Merging multiple queries into a single table. Merging queries can be useful if you have multiple profiles or accounts. It will allow you to visualize all your profiles into one spread sheet. Merging...
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